Funds Management

Fortune Global 500 Technology Manufacturer implements
Global Strategic OEM Marketing Funds Management System

A global provider of technology needed a centralized system to manage all aspects of financial and marketing commitments related to thousands of marketing activities performed by strategic partners on a global scale. The system needed to support hierarchical security restrictions per strategic partner, various workflow processes, as well as end-to-end financial management from marketing activity creation and specification to reimbursement submission and processing to payment integration with a SAP financial system.

RMG MarketConnect™ replaced a legacy vendor which had previously provided a system that lacked the financial integrity and transaction consistency required to manage the level of data complexity involved in this business process.

Key Business Requirements

• Support a limited number of partners with thousands of contacts on a global scale
• Support security restrictions so that partners only had visibility to subsets of accounts and all related marketing and financial transactions
• Support complex and varied workflow processes based on the strategic partner
• Provide financial consistency and accountability across the entire business process from high level budgeting and allocation of funds to specific payment of marketing activities with funds from multiple accounts
• Provide FIFO methodology to ensure that earliest marketing funds are consumed first by partner
• Provide transparency related to how marketing claims are paid and with which funds
• Deliver a set of customized financial reports to track data from highest level to lowest level of specificity
• Provide ongoing program management services to support the global marketing team
• Provide a SAS70 Type II Solution to meet financial reporting requests