UX & Digital ProductsPortfolio

Created a responsive real estate marketing microsite designed to go beyond the transactional, data-driven experience of traditional property listing platforms. The site brings the homeowner’s perspective into the buyer journey—combining essential property information with a more personal and intentional narrative that helps prospective buyers understand not only the home’s features, but what makes it meaningful as a place to live.

The experience balances the owner’s priorities with the listing agents’ brand requirements, bringing together visual storytelling, key selling points, technical specifications, location context, an interactive map, curated galleries, embedded social content, custom iconography, and direct contact pathways. Using a Bootstrap template as the technical foundation, I restructured and customized the interface, content hierarchy, components, styling, and front-end behavior to create a cohesive, fully functional digital destination tailored to the property.

Conducted the Champions Family Portal’s first structured accessibility audit, combining automated findings with manual UX/UI and front-end analysis mapped to WCAG 2.2. Expanded the assessment beyond compliance to identify usability, responsive design, and code-structure issues.

Translated fragmented findings into a prioritized remediation roadmap with design recommendations, Figma references, ownership guidance, and implementation-ready HTML/CSS examples.

Led the foundational architecture of KinderCare’s enterprise design ecosystem while collaborating with the CX Director to establish the company’s new in-house UX/UI practice. Created shared design foundations and three brand-specific product libraries in Figma, balancing enterprise consistency with individual brand and product needs.

Defined component taxonomy, tokens, grids, naming conventions, and an annotation library for design specifications and interaction behavior. Developed UX infrastructure documentation and team workflows, and proposed a design-to-development handoff framework. Supported designers and Product Owners through Figma refinement, documentation, and knowledge-sharing sessions, incorporating accessibility considerations and coordinating with Brand, Product, and Engineering.

Planned a phased roadmap to introduce essential foundations alongside ongoing product delivery. Organizational changes prevented completion of the full roadmap; the delivered work established the initial architecture, libraries, and documentation for continued development.

As the sole UX/UI Designer on the VCP Platforms Development Team following its acquisition by Covetrus, led UI assessments and prioritized improvements based on usability impact and implementation complexity. Used heuristic evaluation and QA feedback to identify inconsistencies, then designed responsive layouts and reusable components aligned with brand and accessibility guidelines.

Delivered Figma designs and coded Bootstrap assets, and paired with developers in one-on-one implementation sessions. Provided contextual code reviews, front-end troubleshooting, and guidance on atomic design, tokens, and component reuse, connecting immediate interface improvements with consistent practices the team could apply independently.

Independently designed and built a reusable white-label experience connecting platform login, care plan discovery, and self-enrollment for veterinary practices and pet parents following VCP’s acquisition by Covetrus.

Conducted research and usability evaluation, then restructured the information architecture and taxonomy to accommodate additional species and expanded care services. Integrated Covetrus branding while preserving practice-level customization, and created landing templates that served as both the platform’s access point and the storefront for plan exploration and enrollment.

Delivered a coordinated system of reusable UI components, interaction patterns, and documented user flows. Designed and coded an implementation-ready, interactive functional prototype using HTML, CSS, JavaScript, and Bootstrap, covering enrollment steps, verification, progress saving, error handling, and recovery flows. The prototype demonstrated the proposed front-end behavior and provided a concrete reference for development integration.

Pioneered the creation of VCP's first design system, built both in Figma and as a coded repository. Beyond establishing foundational design standards from scratch, the work required integrating the newly adopted Covetrus brand identity with the existing product experience following the acquisition. The system was complemented with implementation guidelines and UI framework best practices, laying the foundation for the 1:1 developer mentoring that followed.

Formulated a UX pipeline process to introduce UX, UI, and interaction design standards into an existing agile development environment. The goal was to define an experience-quality threshold that elevated the team's MVP Dev model toward a higher, yet still minimal, standard of user delight—establishing the Minimum Viable Experience (MVE) framework.

As a liaison between my division (VCP) and the Principal Product Designer of Pulse — Covetrus's proprietary vOS, conceived as an operating-system-style platform spanning pharmacy, care plans, and other services — I used their Figma environment to help implement specific Care Plan features and integrate them into the broader enterprise system, supporting an early-stage merger between the two platforms.

Redesigned a critical notifications panel—a complex, shade-style component within the platform—serving two distinct user types: veterinary staff and reseller stores. I rebuilt the visual design directly in code, restructured the information architecture, and defined the interaction logic for notification verification, including urgency levels, expiration windows, and payment status. The result gave both user types faster access to essential information and actions, supported by thorough documentation for every use case.

Completed a 3-day UX design challenge for a Product Designer hiring process, ideating a mobile app for coordinating group dinners across users in different locations and schedules. After an informal survey to gather real-world insights, I mapped the full user journey—event creation, scheduling, dining preferences, and restaurant consensus—and delivered journey maps, user flows, low-fidelity wireframes, an interactive prototype, and a high-fidelity home screen mockup with app icon and naming concept.

Conducted usability analysis for a staffing company during an initial sprint, contributing to the creation of a customized CRM platform aimed at automating daily tasks, alongside a mobile app for talent acquisition. My work included UX architecture and flow design, mobile screen designs, and initial analysis of the web portal dashboard.

Led the consolidation of a legacy physician services portal into a modernized, multi-brand corporate structure. After stakeholder interviews, analytics review, and research into three newly acquired companies, I developed a new information architecture spanning a main portal and six branded sub-portal landing pages. I designed a global sitemap footer to reduce navigation friction, proposed reusable components (announcements, news, useful links, sub-portal access), and balanced each acquired brand's identity with the corporate palette. The work moved through wireframes, multiple design rounds, and A/B testing, culminating in seven fully responsive landing pages built on Bootstrap and delivered ready for development.

Led UX, UI, and interaction design for Venturo, a web-based shipboard hospitality management platform, translating legacy desktop functionality into an experience for crew members using desktops and tablets.

Reviewed legacy screens, interviewed existing users, and researched hospitality software to define information architecture and component behavior. Established a navigation framework separating platform-wide navigation, module options, and screen-specific actions. Shaped the visual language and customization approach for different ships and clients.

Designed and coded a functional HTML/CSS/JavaScript prototype using Bootstrap. The demonstrated scope included guest management and event management interfaces, with searchable and sortable tables, guest information panels, status indicators, venue and inventory views, and calendar-based scheduling.

Collaborated with an internationally distributed development team to communicate responsive behavior, shared interface patterns, and implementation requirements. The prototype provided a working reference for the platform’s foundational development and supported the company’s investor presentation efforts.

Led the transformation of the duty-free travel retailer's corporate site into a responsive, consumer-focused model. Reporting directly to the CIO, I owned the project end-to-end—from creative strategy and research to information architecture, content and data gathering, quality assurance, and adherence to branding standards.