Brand & Visual DesignPortfolio

Designed a dual-brand business card that brings my two professional identities—RGB Concept and Paseo Holístico—into one cohesive system. The two-sided format balances UX, product strategy, and branding services with entrepreneurial identity design for Spanish-speaking women, creating a clear and portable introduction to both practices.

Developed this logo identity for a venture empowering purpose-driven entrepreneurs through soulful branding, digital tools, and transformational guidance. The brand sits at the intersection of technology, evolution, and conscious science.

The logo uses the metaphor of a butterfly to represent transformation and duality: one wing is organic and vibrant, while the other is structured like a neural network—merging nature with digital intelligence. At the center, an atom radiates outward, grounded by delicate roots that symbolize the fusion of soul, science, and collective knowledge. A palette of blue, cyan, and violet conveys clarity, innovation, and flow. The tagline, “Evolución, Red, Ciencia con Alma” (Evolution, Network, Science with Soul), expresses the brand’s core mission: to bridge data, intelligence, and consciousness through intentional, purpose-driven design.

Logo creation for an educational initiative focused on language learning and cultural connection within immigrant families.

The visual identity integrates the concepts of home, education, and global culture. The house structure frames a learning moment between an adult and a child, symbolizing intergenerational teaching and support. The globe highlights multicultural inclusion, while the graduation cap represents academic progress and aspiration. A color palette of green, navy, and orange conveys growth, trust, and ambition—balancing warmth with clarity. The bilingual tagline, “Connecting Language and Culture – En cada familia,” reinforces the mission of empowering families through cultural awareness and language development.

Developed the HTML layout for Champions’ enrollment confirmation email using client-provided artwork and copy. Organized the welcome message, scheduling guidance, and payment information into distinct sections to help families prepare for their child’s first day. Created a corresponding plain-text version as part of the email production deliverables.

After identifying inconsistencies in employee email signatures, I proposed a standardized system to support Pet Care Plans’ transition into the Covetrus brand. With initial approval from the partner working most closely with branding, I designed signature variations that integrated both identities—logos, colors, formatting, and digital links—helping clients recognize and understand the evolving brand relationship.

I also created a functional HTML generator that allowed employees to enter their information, preview the result, and copy a complete signature into Outlook. Although the concept did not advance to company-wide implementation, it demonstrated a scalable way to maintain brand consistency, simplify onboarding, and reduce the need to create each signature manually.

Created a coordinated set of promotional graphics for “Reconciliándome con el Amor,” an online workshop by a Mexico-based life and spiritual coach. Designed website advertising, social media Stories, WhatsApp Status graphics, and an email marketing banner, adapting the composition and content hierarchy to each format while maintaining a consistent visual identity.

Combined photography, illustration, typography, and workshop information to communicate the theme, schedule, price, and registration contact. Each variation balanced the workshop’s emotional message with practical information and a clear invitation to register.

This logo was developed as part of the full brand identity and digital presence for Water Rescue EMS, a certified training company founded by Carlos Reyes—an experienced ocean lifeguard, firefighter, and international instructor with over 30 years of service.

The logo integrates key visual elements: the American flag to emphasize certified U.S.-based training standards; stylized waves to reflect dynamic water environments; and a realistic lifebuoy as a central symbol of rescue. The circular badge composition evokes certification and authority, while the bold, legible type ensures visibility across uniforms, print materials, and digital platforms. The visual identity was designed to inspire trust and communicate operational readiness, aligning with the company’s commitment to high standards in emergency aquatic response and training.

This bilingual brand supports purpose-driven entrepreneurs in the holistic and wellness space by merging strategic branding with coaching and mentorship. Through Paseo Holístico (Spanish) and Holistic Ride (English), I offer tools to help clients shape, ground, and ethically promote their offerings.

The logo represents a blooming tree growing from a meditative human figure, symbolizing personal transformation, growth, and alignment. The lotus elements reflect serenity, while the abstract splash shape evokes creativity and expansion. The tagline “Disfruta el viaje / Enjoy the journey” reinforces the idea of embracing the process, both in life and in entrepreneurship. Both logos were created to support digital and printed assets, maintaining visual consistency across languages while honoring cultural nuances.

This logo was created for a digital content strategy company, with a focus on clarity, connection, and collaboration. The design leverages custom typography where the mirrored "e" letters form abstract human figures in dialogue, visually reinforcing the brand's emphasis on communication and strategic alignment. The clean, modern lines convey professionalism, while the subtle human shapes in the background suggest a collaborative team dynamic. The overall composition balances structure and creativity—key values for a brand that guides others through impactful digital storytelling.

As part of the visual identity and marketing materials I developed for a real estate agency in Argentina, I designed this property “For Sale” sign. The layout gives prominence to the sale message and phone number, making the essential information easy to spot from a distance while keeping the agency’s branding visible.

Led the full brand development for a real estate venture based in the Traslasierra region of Córdoba, Argentina. My scope included naming, logo design, and creative direction to support the foundation of a business dedicated to both property development and resale.

The logo concept merges a house and magnifying glass to reflect property search and trust. I delivered multiple logo variants—including horizontal and stacked versions—to ensure adaptability across a wide range of applications: signage, collateral, digital campaigns, and printed media. The design system balances bold visibility with versatility for real estate communication.

Conceived and designed digital signage promoting liquor offers for UETA, a Duty Free Americas retail brand serving primarily border-crossing locations. Worked with product stakeholders to select catalog imagery, validate the promotional message, and obtain design approval. Built the composition around recognizable products, a concise savings message, and store-location information, creating clear retail communication for travelers shopping at border duty-free stores.

Led the creative concept and design of a digital signage promotion featuring Perry Ellis Cobalt for UETA. Worked with the product stakeholder, using supplied catalog assets and validating the messaging and final composition through review and approval. Combined the fragrance’s visual identity with retailer branding and store-location information, balancing product recognition with a clear connection to the airport shopping destination.

Created the launch poster for DFA Express, Duty Free Americas’ online shopping pilot at Miami International Airport. Led the creative direction and visual design, translating the service into a four-step illustrated journey—from entering flight information to receiving purchases at the departure gate. Managed content and project coordination, combining campaign branding, product imagery, and digital access points in a format designed for quick comprehension in an airport environment.

Created a two-sided promotional postcard introducing the DFA Express online shopping pilot at Miami International Airport. Led the creative direction and design, presenting the service through a four-step visual guide on one side and a brand-focused composition on the reverse. Managed content and project coordination, bringing together instructions, product imagery, and website and social access points. Distributed inside retail shopping bags, the postcard connected the in-store experience with the new online service.

Designed the brand identity for DFA Express, Duty Free Americas’ first online retail initiative. The corporate identity was reconceptualized as a dynamic sub-brand, using a stopwatch symbol and forward-slanted typography to communicate speed, convenience, and travel. The identity established the visual foundation for a broader rollout across the website, brochures, airport posters, shopping bags, digital signage, and video displays at more than 11 Miami International Airport retail locations.

Produced a French-language HTML email promoting a Zumba masterclass with Tanya Beardsley in Paris. From the final Photoshop design and supplied copy, prepared image assets and assembled the email with event information, schedules, pricing, venue details, and ticket links. Also created the plain-text version.

Produced an image-led HTML email promoting a new Zumba apparel collection. Sliced and cropped assets from the brand’s final Photoshop artwork and assembled the approved composition with shopping and social links. Created a corresponding plain-text version as part of the campaign’s email production deliverables.

Volunteered to conceptualize and design the cover for a benefit song recorded by the choir I sang with in support of Haiti. Created the visual composition around a documentary photograph, bringing together the song title, performer credits, and photographic attribution. The design gave the choir’s collective contribution a visual identity centered on the people the initiative sought to support.

Designed and produced AMD’s Fusion Partner newsletter, bringing together product announcements, technology updates, and partner resources. Created the Photoshop design under the agency art director’s supervision, establishing a hierarchy for article previews, imagery, and links to detailed content. Converted the approved artwork into image assets and HTML, rich-text, and plain-text editions.

Designed and produced a Spanish-language HP invitation to a technology demonstration event in Santo Domingo. Developed the Photoshop composition under the agency art director’s supervision, integrating campaign graphics, product messaging, event details, and a registration call to action. Prepared the approved artwork for email delivery in HTML, rich-text, and plain-text formats.

Designed a coordinated set of web banners promoting a CruiseMatch webinar for Royal Caribbean’s travel-agent audience. Working from supplied copy, established brand guidelines, and agency creative direction, developed layouts that adapted the campaign message across multiple banner formats. The work added digital promotional support to an agency relationship centered largely on Royal Caribbean’s extensive print communications.

Designed a business card for Natural Fla, a natural-products retailer serving Spanish-speaking customers in the United States. Combined lifestyle photography with the brand’s green palette and a clearly defined contact area, keeping the representative’s name, telephone, email, and website easy to locate.

Conceived and designed a custom business card for a freelance automotive repair client, translating the owner’s initial idea into a complete visual composition. Combined performance-car imagery, dark metallic tones, and orange accents to communicate automotive expertise and an energetic personality. Established a clear hierarchy between the promotional imagery, business identity, and contact information.

Designed a two-sided press credential for correspondents representing Fútbol de Ascenso, the independent soccer publication I founded and developed. As a recognized media outlet, the publication could request match accreditation for its reporters. The credential identified each correspondent and their affiliation, supporting requests for access to cover matches on the publication’s behalf.

Organized the reporter’s photograph, identification, role, and season validity on the front, with affiliation confirmation and press contact information on the reverse. The design extended the publication’s visual identity into a practical document supporting its reporting and accreditation process.

Conceived and designed a full-color newspaper advertisement for Fútbol de Ascenso, the independent soccer publication I founded. Published in Miami’s Spanish-language press, the piece introduced the portal to Argentine soccer supporters living abroad. Combined the publication’s identity, coverage information, and a prominent website address to build visibility around its founding idea: bringing Argentine soccer closer to Argentines around the world.

Conceived, wrote, and designed a Christmas-season advertisement for Miami’s Spanish-language newspapers. Arranged the greeting as a Christmas tree made of words, creating a seasonal composition within the constraints of black-and-white print.

The advertisement shared space with three related ventures, including Natural Mode, whose business activity helped finance Fútbol de Ascenso at the time. The piece connected a holiday message with the publication’s broader purpose: bringing Argentine soccer closer to supporters living abroad.

Conceived, wrote, and designed a two-sided promotional business card for Fútbol de Ascenso, the independent soccer publication I founded and developed. Used the compact format to introduce the publication and encourage readers to visit the website, extending its purpose of connecting Argentines abroad with soccer from home. Carried the portal’s visual identity across both sides, balancing promotional messaging with clear website and contact information.

Designed a Spanish-language tri-fold brochure for Natural Mode, the natural-products business I led through my company. Organized product information, ordering guidance, and contact details across the folded format, balancing promotional imagery with reference content. Included with product deliveries, the brochure introduced customers to the broader product range and supported repeat purchases through direct contact with the sales team.

Conceived and designed a Spanish-language sales advertisement for Natural Mode, the natural-products business I led through my company. Combined lifestyle imagery, product messaging, promotional offers, and ordering information in a composition intended to generate purchase inquiries. Prioritized the headline and telephone number to support direct sales, with the website providing an additional point of access.